Findability
30%Are you surfaced or cited for real buyer queries across AI engines?
How it's scored: Cited in N of M model responses across a fixed query set
How it works · The Score & the method
A measurable method for getting found, understood, and quoted by AI.
We don't guess whether AI "likes" your business. We test it with the exact queries your buyers use, score it the same way every time, and prove the change. Here's precisely how.
Retrieval, not guesswork.
We optimize for what's measurable: live retrieval and citation. Instead of hoping to influence future training data, slow and impossible to prove, we test what AI engines find, parse, cite, and recommend right now, against a fixed set of buyer queries. Anything we claim, we can show you in a live answer.
The FlatRelay AI Visibility Score.
The $299 full report includes a 0 to 100 score across five weighted pillars. These are our diagnostic weights, not a search engine metric. The free audit provides initial findings without the full Score.
Readability
20%Can AI parse your offers, specs, services, and constraints?
How it's scored: Structure & clarity checklist on key pages
Structured data
20%JSON-LD, entity/product graph, llms.txt, crawlability.
How it's scored: Presence, correctness, completeness
Trust signals
15%Reviews, certifications, third-party citations, authority.
How it's scored: Checklist of trust markers AI can retrieve
Recommendability
15%When cited, are you framed positively against competitors?
How it's scored: Rank / sentiment inside AI answers
| Pillar | What it measures | How it's scored | Weight |
|---|---|---|---|
| Findability | Are you surfaced or cited for real buyer queries across AI engines? | Cited in N of M model responses across a fixed query set | 30% |
| Readability | Can AI parse your offers, specs, services, and constraints? | Structure & clarity checklist on key pages | 20% |
| Structured data | JSON-LD, entity/product graph, llms.txt, crawlability. | Presence, correctness, completeness | 20% |
| Trust signals | Reviews, certifications, third-party citations, authority. | Checklist of trust markers AI can retrieve | 15% |
| Recommendability | When cited, are you framed positively against competitors? | Rank / sentiment inside AI answers | 15% |
How the pillars map to the offer: Findability and Readability are AI Visibility and AI Readability, the core wedge. Structured data and Trust signals support both. Recommendability is where AI Transactability starts to matter, because a confident recommendation depends on commercial proof AI can retrieve.
We test the questions your buyers actually ask.
For the full report, we define roughly ten buyer queries with you. The free audit starts with 2–3 queries. These should reflect the questions buyers ask when shortlisting a supplier:
Generic (weak)
aluminium supplier
Real buyer query (what we test)
Best ISO-certified aluminium extrusion supplier for low-volume prototyping in Southeast Asia
We also define the competitors to benchmark against, so the result is a like-for-like picture of who AI recommends in your space.
Across every engine your buyers use.
We run each query across the major AI surfaces, because answers differ by engine.
- ChatGPT
- Gemini
- Perplexity
- Claude
- Copilot
- Grok
- Google AI Overviews
For each query and engine we record whether you were cited, ignored, misunderstood, or out-ranked, and capture the actual prompt and answer as evidence. That record is what makes the Score concrete: you can see the exact moment AI did or didn't pick you.
The proof is the delta.
We score you before implementation and re-score with the same queries afterward. The change in citation rate, answer quality, and how you're framed against competitors is the proof the work paid off. Because AI answers drift over time, monitoring re-runs the same Score monthly, so the proof stays current and you catch competitors gaining on you.
Sample query · before / after
Before
Not cited
0 / 10 responses
After
Cited
7 / 10 responses
Illustrative.
How an engagement runs.
- 01
Free Audit
Check 2–3 buyer queries and email initial findings. No paid commitment.
- 02
Full Report · $299
Document broader query testing, the five-pillar Score, competitor findings, and a prioritized roadmap.
- 03
Sprint · $999
Implement the agreed priority changes and verify them. Scope is confirmed before work begins.
- 04
Monitoring · $50/month
Recheck agreed queries monthly and summarize changes. Further implementation is separate.
Your choice: start free and choose each paid step separately. The report and sprint together cost $1,298; monitoring is optional.
The fixes, in plain terms.
Most of the work isn't a redesign, it's making your existing presence machine-readable. The four levers:
Content actions
Restructure key pages into direct answers and definitions AI can lift and cite.
Learn the fixContent structure
Add the spec, comparison, and FAQ pages that answer real buyer questions, with clean semantic headings.
Learn the fixllms.txt
Publish a machine-readable guide to your site so AI engines know what you offer and where to look.
Learn the fixStructured-data markup
Add JSON-LD (Organization, Product, Service, FAQ, Article) and an entity/product graph so AI reads your catalog and credentials correctly.
Learn the fixQuestions, answered.
Why weight Findability highest?
If you're not surfaced at all, nothing else matters, there's no recommendation to improve. Visibility is the gate; readability and trust raise quality once you're through it.
Isn't AI output random? How can a score be repeatable?
Individual answers vary, which is why we use a fixed query set across multiple engines and measure citation rate across many responses, not a single reply. The pattern is stable enough to score and to re-test.
Can you really influence what ChatGPT says?
We influence what it can retrieve and cite. Engines increasingly pull from live, crawlable, well-structured sources. Make your business the clearest, best-structured source for a query and your odds of being cited rise, measurably.
How often should the Score be re-run?
Monthly. AI engines update, competitors change, and citations drift. Monthly monitoring keeps the picture and your position current.
Start with a free audit.
Get initial findings first. Choose the $299 full report for the complete Score and roadmap.